Decades of experience
at your fingertips.
MARLO FOGELMAN
Marlo has dedicated her career to strategic integrated marketing at the highest level, with a personal passion for the hospitality industry. From independent restaurant concepts to large-scale hotel chain expansions, to QSR franchise growth planning, Marlo has established a robust portfolio of clients and work incorporating multiple layers of communications, creative design, operations, advertising, promotions, partnerships, loyalty programs, vendor management, event sales and more.
Over the course of nearly 20 years running the integrated agency marlo marketing, Marlo helped elevate and evolve some of the most iconic hospitality brands in the country, offering a singular ability to deliver tactic-agnostic and holistic marketing solutions to exceed business goals. This ability to organically offer outsourced marketing support as an extension of internal client teams led to the creation of a dedicated offshoot of her long-running agency focused solely on outsourced marketing.
The Outsourced Hospitality Marketing (OHM) division of marlo marketing was formalized post-pandemic because of the unmet need for hospitality-centric brands seeking a partner with the unique ability to evaluate, ideate, and execute complex and layered marketing strategies internally and externally that facilitate growth, foster ambassadorship, and ultimately drive sales. Time and again clients with and without C-suite support have shared their challenges with disparate and fragmented marketing cobbled together that typically requires too much management and doesn’t deliver desired results. This challenge has only become more acute with increased stress on talent, supply, and consumer demand. OHM was created to address the dire need for a cost-effective way for companies to outsource while still getting the benefits of an internal team.
MICHAEL GOLDRICH
Throughout his career, Michael has led digital, marketing, and e-commerce transformation for global hospitality brands including Starwood, Wyndham, Club Quarters Hotels, and The Hotels Network, where he served as Chief Experience Officer. His experience spans restaurants and hotels at varying stages of growth, giving him a practical understanding of how technology, marketing systems, customer data, and operational realities need to work together to drive business results.
Increasingly important, Michael brings a digital- and AI-first approach to hospitality marketing. He helps restaurant and hotel brands understand how emerging technology is changing the way consumers discover, evaluate, and choose businesses. With nearly three decades of experience across hospitality, marketing, e-commerce, and technology, he turns complex shifts in AI into practical strategies that increase visibility, improve marketing performance, and drive sales. He also advises hospitality teams on applying AI across marketing workflows, content, customer engagement, and business operations in ways that improve efficiency without losing the human judgment and brand perspective that make hospitality distinctive.
Michael teaches generative AI at Northwestern University’s Kellogg School of Management and serves on HFTP’s Global Board of Directors. He also co-chairs its AI Collective and is president of the HSMAI Greater New York chapter. His mix of hospitality experience, digital marketing expertise, and AI knowledge helps clients adapt to a changing discovery landscape while staying focused on visibility, relevance, and business results.
BRIAN CHARRON
As leader of the creative team, Brian oversees initiatives driven by all aspects of branding. From logos and websites to menus and photography, Brian ensures that the creative strategy and messaging we do on our clients’ behalf is consistent, effective and appropriate — and that it looks great, too.
Throughout his 20+ year career as a designer and creative director, Brian has created full-scale branding, marketing and advertising campaigns for a variety of clients in the restaurant, hospitality and consumer products/services industries. Having worked closely with a variety of casual cafés, bakeries and QSRs, as well as upscale restaurants and hotels, he brings to the Outsourced Hospitality Marketing (OHM) division of marlo marketing a deep understanding of how to develop branded materials that appeal to a wide range of audiences. His ability to identify, develop and execute a creative approach — as well as his keen eye for art direction and storytelling — means that clients can trust that their organization’s visual presence is in good hands. Brian’s award-winning work has also been recognized in national design publications and magazines.